This one-day intensive workshop equips lawyers with the business skills they require to add value to the practice and develop their career. It has been designed by Sue-Ella Prodonovich and Sam Coupland.
There are two parts to the workshop. The morning session (9.00 am-12.00 pm) will concentrate on current market conditions and financial mechanics of a legal practice. The afternoon session (1.00-4.00 pm) will concentrate on building a practice with Strategy, Marketing and Business Development topics.
Subject to specific requirements of relevant State rulings, attendance at this workshop allows participants to earn MCLE / CPD points.
When and Format
Tuesday, 25 February 2025 9.00 am – 4.00 pm AEDT
Tuesday, 25 March 2025 9.00 am – 4.00 pm AEDT
Live Streamed via Zoom
Participants will focus on:
- Strategic issues facing the profession
- The financial mechanics of a legal practice and what they can do to improve productivity and profitability
- Understanding the cost of production of different matters
- An introduction to the ways in which legal practices position themselves and compete in the market
- What is needed to gain more business from their known network
- Ideas for attracting new business
- How to build networks
View detailed Program below
Who should attend?
This workshop is suitable for all professionals working in a private legal practice, but the following groups should be able to really take advantage of it:
- Associates with 3 – 6 PQE who want to fast-track their careers with purposeful contributions to their practice groups or firm.
- Senior Associates and Special Counsel preparing for the next step of their career.
- Junior Partners who want to re-fresh their skills for greater leadership responsibilities in 2024.
- Practice Managers who want to polish up their Pricing or Business Development skills to further support their Firm.
Your Investment
$990 (inc GST) per person for the full-day registration.
$660 (inc GST) per person for a half-day registration.
If registering for a half-day then you can choose either
- The morning with Sam Coupland on Business Management Matters + Financials + Costing & Pricing legal services (9.00 am -12. 00 pm AEDT); OR
- The afternoon with Sue-Ella Prodonovich on Practice Strategy & Planning + Marketing + Developing New Business (1.00 – 4.00 pm AEDT)
The sessions will not be recorded.
CPD Points
Subject to specific requirements of relevant State rulings, attendance at this workshop allows participants to earn MCLE / CPD points.
Program
The morning half with Sam Coupland on Business Management Matters + Financials + Costing & Pricing legal services (9.00 am -12.00 pm AEDT); The afternoon half with Sue-Ella Prodonovich on Practice Strategy & Planning + Marketing your Practice + Developing New Business (1.00 -4.00 pm AEDT)
Business Management Matters
- How the business model works
- What differentiates successful firms
- Your role in the success of your firm
The Financial Side
- The importance of profit
- Profitability with lifestyle balance
- Managing cash flow
Costing and Pricing Your Services
- Strategic implications of price
- Understanding and applying cost of production
- Pricing options
An Introduction to Business Strategy & Planning
- Positioning your practice
- Market & client segmentation
- Business and pipeline plans
Marketing & Business Development For Lawyers
- Building your profile
- Developing a network that adds value toyour practice
- Asking for recommendations and referrals
- Ideas for proactive service
Developing Skills For The Next Generation of Leader
- Gain business skills required to add value to the practice and develop your career
Book Now
25 FEBRUARY – REGISTER HERE FOR FULL DAY 9.00 AM- 4.00 PM AEDT
25 FEBRUARY – REGISTER HERE AM SESSIONS ONLY WITH SAM COULAND 9.00 AM – 12.00 PM AEDT
25 FEBRUARY – REGISTER HERE PM SESSIONS ONLY WITH SUE-ELLA PRODONOVICH 1.00 – 4.00 PM AEDT
25 MARCH – REGISTER HERE FOR FULL DAY 9.00 AM- 4.00 PM AEDT
25 MARCH – REGISTER HERE AM SESSIONS ONLY WITH SAM COULAND 9.00 AM – 12.00 PM AEDT
25 MARCH – REGISTER HERE PM SESSIONS ONLY WITH SUE-ELLA PRODONOVICH 1.00 – 4.00 PM AEDT
Transfer, Cancellation and Refunds
We recognise that busy practitioners lead busy lives. If your circumstances change and you need to cancel your enrolment prior to the commencement of the course, then we will refund any fees paid. You can also transfer your enrolment to a future course. We also reserve the right to cancel workshops due to insufficient registrations.
Private Workshops
If you would like to run a private skills workshop for your team then please contact us with your enquiry and dates enquiries@fmrc.com.au.
Presenters
Sam Coupland
FMRC
Sam’s client facing roles span direct consulting and management training. In anyone year he would be engaged by 50+ firms to assist with strategic planning, partner compensation, equity valuation and succession related issues. With industry experience gained since 1999 and the capacity to draw on the many resources of FMRC, Sam has developed unique insights into the workings of a wide range of firms. Sam is considered the foremost authority on law firm valuations having developed a robust valuation methodology and values more than 20 firms each year. Prior to joining FMRC Sam worked at Ernst & Young for four years followed by a stint in London conducting due diligence on businesses listing on the London Stock Exchange.
Sue-Ella Prodonovich
Prodonovich Advisory
Sue-Ella brings more than 20 years of senior level experience in winning and growing business. During this time her roles have included Director of Marketing with Arthur Anderson, Director of Marketing and Business Development with Baker & McKenzie, senior Consultant with Rogen SI, business owner of PTB Consulting, and Partner of Crowe Horwath. Sue-Ella has a particular interest in client feedback programs and business development coaching.
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